1950 Original MARTINI LITHOGRAPH ART POSTER Vermouth LEONETTO CAPPIELLO Signed

Description

DESCRIPTION
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Up for au
ction is a
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ORIGINAL VINTAGE ca 1950's LEONETTO CAPPIELLO
Lithographic ADVRTISING POSTER
for the VERMOUTH MARTINI of MARTINI & ROSSI in Torino ITALY
. Please note - This is very definitely the ORIGINAL LITHOGRAPHIC POSTER - It is certainly not one of the numerous replicas which flooding the market.  The LITHOGRAPHIC POSTER was printed by "Tipografia Teatrale Torinese" in Torino.
The LITHOGRAPH is SIGNED IN THE PLATE by its creator and graphic designer , The acclaimed artist LEONETTO CAPPIELLO.
The LITHOGRAPHIC COLORS are VIVID and BRIGHT - The photo can't reflect the utmost beauty of the ORIGINAL VINTAGE POSTER. Printed on stock. Around 39.5 x 27.5 " ( 100x70 cm ) . Excellent pristine condition. It was carefully wrapped in a warehouse and was never used . ( Please look at scan for an accuirate AS IS image ) .
Will be sent inside a protective rigid package
.
AUTHENTICITY
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The ADVERTISING LITHOGRAPHIC POSTER  is a fully guaranteed ORIGINAL POSTER from the 19
50's
, It is NOT a reproduction or a recently made immitation , It holds a with life long GUARANTEE for its AUTHENTICITY and ORIGINALITY.
PAYMENTS
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Payment method accepted : Paypal .
SHIPPMENT
: SHIPP worldwide via  registered airmail is . Will be sent inside a protective packaging
.
Leonetto Cappiello (9. April 1875 in Livorno, Italy – 2. February 1942 in Cannes, France) was an Italian poster art designer who lived in Paris.[1] He is now often called 'the father of modern advertising' because of his innovation in poster design. The early advertising poster was characterized by a painterly quality as evidenced by early poster artists Jules Chéret, Alfred Choubrac and Hugo D'Alesi. Cappiello, like other young artists, worked in way that was almost the opposite of his predecessors. He was the first poster artist to use bold figures popping out of black backgrounds, a startling contrast to the posters early norm.[2] Cappiello had no formal training in art.[1] The first exhibition of his work was in 1892, when a painting was displayed at the municipal museum in Florence.[1] Caricatures Cappiello started his career as a caricaturist illustrating in journals like Le Rire, Le Cri de Paris, Le Sourire, L'Assiette au Beurre, La Baionnette, Femina, and others. His first album of caricatures, "Lanterna Magica," was made in 1896.[1] In 1898, he moved to Paris, and his caricatures were published in Le Rire for the first time.[1] In 1902, a 24-page book of his caricatures was published entitled Gens du Monde ‘people of high society’ for the magazine L’Assiette au Beurre. The following year a 38-page book entitled Le Théâtre de Cappiello ‘the theatre of Cappiello’ was published for a special issue of Le Théâtre magazine, this included captions written by theatre critics. Cappiello began to move away from caricature work favouring posters. In 1905 a final publication 70 Dessins de Cappiello ’70 drawings by Cappiello’ by H. Floury, included black and white lithographic prints, as well as a handful of colour images produce by the process of pochoir. The technique was popular at the time as a way of adding colour to an image relatively cheaply, and would involve colour being hand painted onto an image with stencils. Cappiello made his name during the poster boom period in the early 20th century, with designs markedly different from premier poster artist Jules Chéret.[3] His first poster, for the newspaper Frou-Frou, was made in 1899.[1]Vercasson Cappiello’s career as a poster artist began in earnest in 1900 when he began a contract with the printer Pierre Vercasson.[1] In this period, the printers would act as an agent for artists and commission work to them. Vercasson had a print house, and his goal was to bring vibrant and colour to the streets of Paris, he wanted the posters that he produced to stand out from the rest and attract lucrative new advertisers to his agency. Of course living in Paris, he was aware of the current art scene, and had seen many examples of Cappiello’s work, including a small number of posters already produced and in particular those for Le Frou-Frou. He knew that Cappiello had the potential to be exactly what he was looking for. The relationship commenced with the arrangement that Vercasson would find the clients and brief Cappiello on the product. It was then up to Cappiello to produce a sketch for the client for which he would receive the fee of 500 francs, a good amount at the time. Once the design had been approved by the client a full size design would be produced for the poster at a size of 1x1.4m, an old French paper standard known as the Double Grand Aigle. Cappiello would also be responsible for ensuring the successful transfer of the design onto lithographic stone ready for printing. He was married to Suzanne Meyer Cappiello in 1901 and his brother Oreste was married to Camille, sister of the painter Alfredo Müller. Between 1901 and 1914, he created several hundred posters in a style that revolutionised the art of poster design.[1] Cappiello redesigned the fin-de-siècle pictures into images more relevant to the faster pace of the 20th century. During this period, Cappiello continued as a caricaturist.[1] WWI During World War I, Cappiello worked as an interpreter in Italy. Devambez After the First World War Cappiello returned to producing posters. His first meeting with Devambez in 1918 marked the start of a long discussion: three years later he signed an exclusive contract with the Paris publisher for whom he designed now famous icons: such as Kub, Campari, Parapluie Revel, Pirelli, Chocolat Klaus and Poudre de Luzy, and the famous entertainer Mistinguett at the Casino de Paris. Unlike Vercasson, Devambez did not have its own print house, and had the posters printed at a number of large printers. The agency concentrated on finding new clients from across Europe, and successfully spread Cappiello’s celebrated works across the continent. He remained with the agency until 1936.[3] Legacy Over the course of his career Cappiello produced more than 530 advertising posters.[3] Today, his original posters are still collected, sold at auction and by dealers around the world. - Martini is a brand of Italian vermouth, named after the Martini & Rossi Distilleria Nazionale di Spirito di Vino, in Turin.Three Distilleria individuals, Alessandro Martini, Luigi Rossi and Teofilo Sola, changed the company name to Martini, Sola & Cia in 1863 and it was in 1879 that the Sola family sold its interests to the remaining partners who renamed the company Martini & Rossi, as it stands today.Because the origins of the martini (a mix of vermouth and gin) are uncertain, some speculate that this brand could possibly be one of the origins.[1]In 1892 the business was taken over by Rossi's four sons: control passed to his grandsons in 1930. In 1929 the Martini Ball & Bar logo was registered for the first time. Restructuring was carried out in 1977 resulting in the creation of the General Beverage Corporation. In 1992 Martini & Rossi merged with Bacardi. "Martini is the world's fourth most powerful "spirit" brand" according to a survey of the situation in 2006. [2] Martini & Rossi is an Italian multinational alcoholic beverage company primarily associated with the Martini brand of vermouth and also with sparkling wine (for example, Asti). It also produces the French vermouth, Noilly Prat.The company started in the mid-19th century, as a vermouth bottling plant in Pessione — the Distilleria Nazionale di Spirito di Vino. Three men came to dominate the company, businessman Alessandro Martini, winemaker Luigi Rossi and accountant Teofilo Sola, and in 1863 they changed the name to Martini, Sola & Cia. The Sola family sold out in 1879, and the company became known as Martini & Rossi.[1] 1892 - The business is taken over by Rossi's four sons. 1929 - The Martini Ball & Bar logo is registered for the first time. 1930 - Rossi's grandsons take over control of the company. 1977 - The company is restructured with the creation of the General Beverage Corporation. 1993 - Martini & Rossi merged with Bacardi Since the earliest days of the company, Martini have marketed their products aggressively, with some memorable TV advertising and sponsoring events under their MARTINI Terrazza logo. The company has been involved in motor racing sponsorship under the Martini Racing banner since 1968, and was a minor sponsor of Scuderia Ferrari until 2008. For the 2014 season it is the title sponsor of Williams F1, with the team officially called 'Williams Martini Racing," and the car in the traditional Martini racing colors.[2]BrandsVermouth Vermouth is made from wine with added sugar, alcohol and botanicals (herbs and spices). Martini Rosso — 1863 Martini Bianco — 1910 Martini Extra Dry — This was launched on New Year's Day 1900.[3] Martini Rosato Martini D’Oro — 1998 Martini Fiero Martini Gold Martini Royale Noilly Prat, a French vermouth owned by the company Sparkling wine Their sparkling wines are all from northern Italy, and are sold under the Martini & Rossi brand: Martini & Rossi Asti (75cl and blue 25cl bottles) from Piedmont Martini & Rossi Prosecco (75cl bottles) from Veneto Martini & Rossi red wine & gin   ebay2800